What we run
Google Search, Performance Max where it earns its keep, and Meta/Instagram, sized to your actual budget instead of a one-size-fits-all package.
How we track it
GA4 and server-side conversion tracking get set up before a single dollar spends, so whether it's working is a number, not a feeling.
When we kill something
If a campaign isn't converting after a fair test window, we say so and cut it. We don't ride a bad campaign to protect a retainer.