The audit first
Before adding anything, we check what's already firing. Half-broken tracking is worse than none, because it looks like data.
Set up right
Conversion events, UTMs, and server-side tracking where it matters, tied to what your business actually calls a lead or a sale, not a generic template event.
Dashboards people open
One clear view built around your numbers, instead of five native platform dashboards nobody has time to piece together.